Economic change and the technological revolution had made the industry market more competitive. Now, users too play a major role. Thus, service design becomes an essential methodology to understand the evolution of an organization and the appreciation of a product. The service designer is responsible for implementing ‘bridges’ that connect various actors to ensure the success of a group.
A service designer is, above all, a design and relationship expert with a keen sense of analysis.
Their mission is to implement a user-centric ‘service’ to get feedback on a given product. In other words, it highlights the appreciation and perception of users via a space of exchange. It can be an interface, a platform or a physical space where users can express themselves.
Setting up this kind of service is not easy. The process relies on a collaborative approach designed to make the different actors (the users, but also the leaders) interact. This strategy has become unavoidable in order to stand out in a given sector. In addition, the service designer conducts a careful study of user behaviour to adjust vulnerabilities (if any) and reorient the company’s strategy.
The service designer actively contributes to the search for solutions of a product, service, or any other activity of a company.
In a more concrete way, the service designer is in charge of designing brand sales spaces to facilitate interactions. They can also develop a platform dedicated to exchanges between customers and managers of a company. Their goal is to create a service that can bring out the perception of users to readjust the approach of an organization.
The service designer is indeed a professional in their own right who has mastered the basics of design or the art of designing a project to obtain a product. This know-how is combined with a user-centric communication strategy i.e. the exchange and interaction component takes on an important dimension in the process.
To ensure the harmonization of the entire process, the service designer must, above all, have a good design culture. Rich backgrounds in relation and interaction are important, not to mention the mastery of technological and digital tools. In other words, a service designer is an extremely versatile person with an active sense of innovation and interpersonal skills. These achievements can only be developed by people with a great knowledge of the industry, the economy, and the digital world.
To practice service design, you must have completed a course in design and communication. HETIC’s comprehensive Bachelor of Management Studies syllabus covers these core areas.
This article was translated from French. You can read the original article here.
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