The internet has changed the way we lead our lives. From communication to travel, everything is now dependent on the internet. Imagine going one day, or even an hour, without the internet. Hard to imagine, isn’t it? It would seem as though the world has stopped without the internet. It’s hard to believe that the internet, which entered our lives a decade or two ago, has become an indispensable source of everything.
Several companies, understanding the power of the internet and its potential in marketing, have built their strategies around it. Some have separate business units dedicated to web marketing. Still others are even built on its foundation. Web marketing has become a vital cog in every business owing to its low cost and wider reach. A number of platforms with a significant reputation, such as YouTube, WordPress, and Facebook, are free to use. And companies are using these platforms in their marketing efforts.
What is web marketing?
Web marketing is a broad term used to describe any form of advertising carried out online. It differs from digital marketing in the sense that digital marketing is marketing on any digital medium such as mobiles, desktops, television, digital billboards, social media, etc. Web marketing is a subset of digital marketing where the medium is exclusively online.
Web marketing is further divided into the following categories.
While these aren’t the only ways to market on the web, they are the most popular and generally used ones. Besides these, you also have inbound marketing, referral marketing, display advertising, and a plethora of others in the sea of web marketing.
What should you study?
Web marketing has become so easy that almost anyone can do it. But there are certain aspects of web marketing that only the well-trained are able to crack and master. Tools such as Google AdWords, Google AdSense, software such as Microsoft Dynamics, CRM, concepts such as PPC, SEO, SEM, etc. are all crucial skills that a web marketer should possess. Of course, the subjects of study depend on the type of campaign you are running, the budget, the organization’s strategy, and many other factors but it is good to equip yourself with the fundamental tools and concepts of web marketing mentioned above.
How much can you make?
Since web marketing encompasses various job roles, the salary too varies accordingly. And the more experience and skills you possess, the greater possibility of your salary being higher than average. To give you a brief idea, here are a few roles in web marketing and their salary range.
HETIC’s role in your progress
The Digital Business program at HETIC enables aspiring web marketers to develop their skills and build a solid foundation in web marketing. In addition to this, HETIC also helps develop strong business acumen that will drive your career forward. You will learn vital skills such as leadership, networking, and people management that are vital to your career’s progress. This way, you are able to transition from one role to another, either in web marketing or otherwise, or even start your own digital venture in web marketing, with ease.
If a career in web development is what you’re looking for, then HETIC is the place for you! Apply now for HETIC’s 3-year BMS in Digital Business program and dominate the digital space.
You can download the application form with this form